Related products
and up-sells
Also for products that your users like, you can up-sell related products or recommend
them options based on their purchase history. For example, if you sell wine and
a customer has bought a variety of reds, the next time they login FortisWMS™
can recommend some top selling or recently added reds that they are not already
aware of.
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Site wide search
FortisWMS™ comes with a search tools allowing your users to search by product
name, category, price, keywords, description and other relevant information such
as technical specification etc. The ability to sort results by price, name, category
etc ensures that your users find the relevant product with a minimum amount of clicks.
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Coupons. Bargains!
Bargains! Bargains!
Everyone looks for a bargain, and coupons are a great way to entice users to purchase
from you. Through FortisWMS™ you can run promotions by issuing a public coupon
code for a period of time, or issue it privately to a particular user enabling only
them or their friends to use it once.
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FortisWMS™ Click Stream
Knowing your customers, their behaviour pattern and purchase history are all key
to keeping in touch with them and ensuring their loyalty to your brand. With FortisWMS™
you have the ability to view what products your customers are interested in. Through
our system you can search or a particular user by email, name, address, suburb etc
and view a click stream of products that a user has visited. Knowing this information,
allows you to send them marketing messages to assist in broadening their product
knowledge enticing them to make a purchase.
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Search Engine Optimisation
Search engine optimisation is of upmost importance to enable your product pages
to rank on search engines based on relevant keywords. Through FortisWMS™ you
can set title, meta tags, meta description, alt tags for your images and have an
automatic sitemap submitted to search engines on a period basis for any recent product
catalogue updates. Our reporting section allows you to see how people arrived to
your product pages – i.e. directly from search engines, referrals or through browsing
your website. It's good to know your sources.
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Add it to my wish list
Tools such as bookmarking items by adding them to a wish list, or sending a link
to a friend, and providing print friendly versions of your product details adds
to customer interaction with your brand. It’s all about the experience.
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Gift certificates
FortisWMS™ gift voucher module allows you to let your website users to purchase
a voucher code for a certain value. The code is emailed to them or directly to the
recipient with ancillary messaging and in an email template to match that of your
website.
This module is very effective to drive traffic as well as enable new and repeated
transactions.
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Keep in touch with
your customers
Our Customer Management system allows your web customer to sign up through our intuitive
user registration form during the checkout process or at any time while browsing
your products. Your customers can even sign up to your newsletters or RSS feed for
promotional offers or latest news. You can even offer your customers exclusive benefits
such as discounts or voucher codes for future purchases.
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